Why You Want to Do HARD Things!

Hi Friends;

Have you ever heard me say, “Your goals create you as you create them”?

Setting big goals will change you in a million tiny ways: a little confidence here, a little insight there, a little more poise and clearer communication… until you look back in awe at how far you’ve come.

Imagine walking into a crowded room without social anxiety, because you know a powerful and precise answer to any version of “So what are you about?”

Imagine skating effortlessly through an interview for your dream job, because you know your strengths and weaknesses and can hold both as you effectively articulate your immense worth.

Imagine gazing into the eyes of the love of your life with perfect confidence that they know your soul, because you have learned to share it freely and fearlessly.

Writing a book has the same incredible, life-changing benefits.

Your Book Writes You As You Write It.

We at HOPE Publishing say this all the time. The biggest benefit of writing a book–yes, bigger than passive income, bigger than

positionable credibility, bigger than global impact–is the version of you that will step forward to write it.

Writing your first book also changes you in a million tiny ways: resolving your past, realizing your strength, shaping your habits, mastering discipline, gaining confidence in your purpose and life mission… And again, you look back in awe at how far you’ve come.

Those small changes add up to a whole new you.

I have seen this shift in 100% of my clients, and, without fail, they are surprised every time.

Somehow, even with all my teaching, personal growth is always a surprise benefit, a happy extra that the author didn’t expect.

Most clients who write their books with us expect to get better at time management and organization. They know they’ll improve their vocabulary and writing skills. And of course they’ll deepen their knowledge of their subject matter.

They expect to make money from book sales and the job opportunities that a published book presents. Without doubt, they know they’ll help others with their message.

But they don’t expect to rewrite themselves.

And yet, it happens every time.

Take my client Julie’s example. She joined the Author’s Coaching Program because she wanted to share her story of rediscovering joy after her son’s death. She pictured her book showing others the path through grief after traumatic loss. Now halfway through the program, Julie is unrecognizable.

Where she once struggled to maintain boundaries around her schedule, Julie now prioritizes her writing time, because she truly believes in how important it is to get her message into the hands of the people who need it. She grew that backbone about her book, but it has given her strength in all areas of her life.

Julie now asks for what she needs because she knows she is worth it. She speaks with clarity and poise. Eyes turn to her in the room, and she welcomes them. She has become a community leader. She doesn’t just dream of her book helping others. She sees her book being the launch of a larger grief recovery coaching program!

The book is just one way that her story can reach the world, and it is a door to seminars and retreats where she leads others along the path to reclaiming joy. She hasn’t even finished the book yet, and her first health fair is next month!

The dream grew because Julie grew, and the world is better for it.

And that’s what happens when you write your book with HOPE Publishing House.

One of the reasons that the writing process causes such growth is that it’s uncomfortable. Writing a book is hard.

You have to put yourself in new situations, feel the natural impulse to run, and force yourself to stay.

That might mean doing interviews, or deepening your research, or having long-avoided conversations about your past.

It might mean telling your dad that the smaller and quieter version of yourself that he wanted you to be has haunted you for decades, and you can’t apologize anymore for making noise in life. (Okay, maybe that last one is just me!)

Even the structure of our 25 step writing process is new. You have to set aside time to write and dedicate yourself to discipline as you make your book happen. You have to set boundaries with your family and friends.

It’s a totally new space, and it’s uncomfortable.

But that’s where magic happens.

We humans thrive in the uncomfortable unknown. That is where we shine.

Just ask my client Nancy. She came to my Vienna Mindset Reset Mastermind Retreat looking to bust through a plateau in her real estate career. After months of coaching, we realized that her career plateau was part of a larger stagnancy in her life: she was

stuck in a rut of being the toughest, most badass realtor in her office…alone. She didn’t need different sales tactics–she needed a network that would lift her up and celebrate her success instead of criticizing. Then, she could be free to sell, sell, sell, knowing she would never be vilified for her success.

I asked Nancy to do the single scariest thing we could think of, the one thing that gave this incredible powerhouse pause. I asked her to create her own meetup for entrepreneurial women. This woman who had sat before the Vienna Mastermind and lamented the lack of support from fellow successful women was asked to be the center of a whole group of them. Talk about the uncomfortable unknown!

And she did it. Mere weeks after that share, Nancy hosted her first Goddess Group. The women she attracted were exactly what she needed–a supportive community of strong women who refuse to see each other as competition.

But Nancy got so much more from the group than that. In order to start this group, Nancy had to invite. She had to see the power in the women she met and want to be around it. She had to be warm and welcoming. She had to share her drive to celebrate these women’s success. She had to embody the exact feminine energy she needed in her life.

Nancy did the hard uncomfortable thing, and it forced her to become who she needed to be. That’s the power of the uncomfortable unknown.

I have seen so many of my clients force themselves to do something new and find a completely new self on the other side.

There’s Erin, who came to my Colorado Mindset Reset Mastermind Retreat looking for career and relationship advice, and left loving her current job and remarrying (yes, remarrying with a full celebration!) her husband.

There’s Jeanne, who hired me as a mindset coach to work through stumbles in her relationship with money as an artist, and had 3 pieces commissioned by big international clients within 18 months.

There’s Karie, who came to my West Palm Beach Mindset Reset Mastermind Retreat hoping to sell her first million dollar property, and promptly sold two properties for $5 million.

Each of these clients got what they wanted and discovered that realizing their dream was only part of the deliciousness of life.

My Mindset Reset coaching asked them to do new hard things to get where they wanted to go, and they found themselves on that journey.

The risks they took molded them into versions of themselves they couldn’t have imagined. Each of those success stories is the result of radical inner transformation that can only happen when you approach the edge of your known world and jump.

In the uncomfortable unknown, you will find the confident, creative, emboldened self that has lain dormant in your comfort zone the whole time.

What have you done lately that’s out of the box? I challenge you to find your piece of the uncomfortable unknown and watch what happens within you.

Sign up for a dating app… Take that cooking class… Finally find a therapist… Book that trip…

Call that estranged family member… Start that blog…

Approach that growth edge and dare to jump off!

You’ll be amazed at what happens when you do.

And if your growth edge is finally writing that book that’s been swirling around your head, I have one spot left in this year’s Author’s Coaching Program, launching September 22nd, 2023. You’re only nine months away from a completed manuscript and a new you! I can’t wait to introduce you 🙂

Learn more at and book your discovery call today! Go to: https://calendly.com/mindsetreset/free-discovery-call

And, if you prefer to receive the Author’s Program Brochure, respond to this email with, “Just curious!” and we’ll get it emailed to you.

Cheers to the daring side of you! Lisa J.

P.S. If your growth edge is finally finding a publisher for that book you wrote years ago and never did anything with, I’ve got you covered too! Check out our Publishing and Marketing Program at: https://hopepublishinghouse.com

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